Part 3-What kind of media institution might distribute your media product and why?

Through my research, the types of media institutions that may distribute my media product are: 20^th Century Fox, Colombia Pictures or Summit Entertainment. Through my earlier research into distribution companies I looked into these three institutions, firstly I looked into 20^th Century Fox. They have distributed a range of films in line with our genre, for instance Knight and Day (2010), Bride Wars (2009) and John Tucker Must Die (2008), this film appeals to the same kind of audience that we are targeting for our film. Secondly, I looked into Columbia Pictures they have distributed films such as: Something’s Gotta Give (2003), 50 First Dates (2004) and Hitch (2005). In addition this I looked into Summit Entertainment, which our group chose as the main distribution company to distribute our film. This company has distributed films such as: Twilight (2008), which is a Romantic thriller film and Step-Up (2006), which is a Romantic dance film. Though these films do not really feature the comedy aspect of our film they still would appeal teenagers to young adults which are my groups intended target audience. However, overall the distribution company we would desire to distribute our film is Summit Entertainment as they have distributed a series of Rom-Coms. Most importantly they have distributed Twilight and this film was mainly targeted at teenagers and people in their 20's (mainly female) and this is also similar to our target audience. Secondly, Twilight was a huge success and likewise we want our film 'Graduation Day' to be equally as successful.