Part 2-Who would be the audience for your product?

The target audience for our product is people between the ages of 13-20, but our primary gender is females because Rom-Coms are designed to appeal to them more than men. We also believe that our film is likely to be suited more to females because it is a film that will make them feel contented after watching it and they also like a ‘good giggle’ as well as finding love. Therefore, based on this our film is targeted at a niche audience. Our film would appeal to a person of any race or ethnicity and it will cater for them, as we would have subtitles in other languages for our film. Well are audience are likely to be students at secondary or in higher education, or they may even be working. As our audience is targeted at people between those ages of 13-20, they would enjoy socialising with friends and through social networking sites such as: facebook and twitter. They are likely to enjoy films such as: The Proposal, Confessions of a Shopaholic, 10 Things I Hate About You, She’s Out of My League and Bride Wars. In accordance to our pre-production research we presented our films ideas to a group of 16-17 year olds and overall we received positive and promising feedback from them showing that our film has definite potential.